I am a...
LeaderHelping to develop the next generation of designers and processes we need to create simple and delightful experiences.
ResearcherWho searches tirelessly to better understand users to help myself and others develop empathy needed to solve the right problems and design the right experience.
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StrategistThat helps define the vision across the entire experience.
ManagerWho ensures teams are consistently growing and learning and have the right support system to succeed.
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DesignerWho collaboratively creates the ideal solution that exceed both business and customer needs.
EvangelistHelping people understand why design, processes, & people are important.
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Who leadsThe strategic vision and creation of delightful, useful and usable customer experiences. A delightful customer experience requires digital solutions and products (e.g., websites, web applications, and apps), policies, organizations and services to be purposefully woven together to meet the needs of an organization's customers.
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...and I absolutely love what I do!
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Customer experience is the sum of all interactions a customer has with an organization and the services and products it provides. This includes both digital touch-points and products such as websites, web applications, and mobile apps; which all rely on great user experience to be successful and other touch-points including call centers and in-person interactions, etc. While I got my start in user experience, which involves, usability, information architecture, interaction design, content strategy and visual design, I've grown to reimagine the entire experience (not just digital) and those true moments that matter that make or break the relationship with customers. Over the last 15 years, I've worked to create elegant solutions to complex problems with a human-centered design approach to identifying the right problems to solve and to solve them correctly across the end-to-end experience.
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Lashanda Hodge | Resume | Mobile: (919) 272-5661
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