Overview

Fannie Mae is a key player in the secondary mortgage market, purchasing loans from lenders. When lenders sell their loans to Fannie Mae, they also in some cases, need to sell their servicing rights (co-issue).  In order to increase the likelihood that lenders sell to Fannie Mae, Fannie Mae needed to make it easier for lenders to sell servicing rights when selling loans to Fannie Mae.

Fannie Mae partnered with EPAM to create a co-issue experience that provides sellers greater access to servicers and efficiency in doing co-issue sales with Fannie Mae.  
Project Needs:
User Experience Design

Role:
Experience Lead

Activities:
  • User Research
  • Personas
  • Journey maps
  • Strategy
  • Information Architecture
  • ​Wireframes
  • Taxonomy

The Challenge

Create a site that projects the JAX message while staying out of the way of their users.  The site also needed to be extensible and flexible as the organization grew their content and added more products and services.  

The Approach

Data Driven

Consider Heuristics

Understand the Brand
Understanding typical click paths and funnels for purchase and for finding content in order to make improvements that can increase conversions.
Understanding where the site fails to help users meet their goals in order to find ways to make improvements.
Understanding who Jackson Laboratory is as an organization in an effort to help them better portray their brand.   ​

The Vision

Picture
  1. Content refresh: Closing communication gaps  
  2. Bring research forward: Focusing on the great research the lab does 
  3. Enhance search: Allowing users to easily find information they needed through filtering and facets
  4. Simple and efficient navigation: Promoting frequently used items 
  5. Storytelling: Providing the ability to showcase research through storytelling

User Experience Design

Content Strategy

Because research content is such a complex subject it was important to really help separate the information into lay terms and then more scientific terms for those who wanted to learn more.  The organization also had a hard time finding ways to cross promote content across the laboratory so we created a detailed taxonomy.  We also worked closely with the content team to help streamline content creation and approvals by creating governance recommendations.   

Navigation

We wanted to provide users with distinct entry points that help users quickly complete frequent tasks and goals. Because the organization is founded on research, we also created a section that allows users to view various research topics that aggregate content related to a particular topic into a single view.  These pages helped researchers quickly find information about a topic of interest.   

Layout and Interaction

We wanted to provide a modular system that allows the business to easily place content throughout the site and make it easy for components to stack as the user views the information on different view ports.  On the homepage we ensured there were key entry points into the major sections of the site. We made sure items were touch friendly with clear touch and hover states.  We made sure we utilized the various touch gestures such as swiping.  We used scoped search to allow users to easily and quickly either search on the site or just for mice strains.  We used pinned navigation to help users efficiently navigate through the site.  We used large images and graphics to create an engaging site that quickly allows users to understand the information they are viewing.  
Lashanda Hodge | Resume | Mobile: (919) 272-5661